Hoff By Hoff Copenhagen

The collection consists of lingerie, night- and lounge wear. Swimwear has been added to the line from summer 2009.

The styles are simple, sometimes almost strict with a distinct Scandinavian look. But they are also very feminine and sensual with focus on sophisticated fabrics, carefully thought-out shapes and the perfect fit. Moreover the collection is relaxed, laid-back and easy to wear.

The customer is the fashion conscious, modern woman who appreciates exquisite design, not only for her wardrobe, but all around her.

The collection is sold in chosen fashion boutiques, underwear- and lifestyle shops and in department stores, in Europe, USA and Japan.

Hoff by Hoff was founded in 2001 in Copenhagen, Denmark, by Mette Hoff who is the designer of the collection and the managing director of the company.

Throughout her career as a fashion designer, Mette Hoff has been inspired by French couture and tailoring. So nothing has been more natural for her than to combine French sophistication with the delicate and luminous Nordic soul which has been the trade mark of Hoff by Hoff since the first collection in 2001.

Hoff by Hoffs collections clearly show the French connection, which is reflected in the sublime finish of each piece of clothing. Mette Hoff pays great attention to quality and finish in design and fit as well as in her choice of fabric and production methods.

Mette Hoff understands and is in tune with the times we live in; her deep and profound sense of womens wishes and expectations is reflected in her design of lingerie, loungewear, bathing suits, tops, shirts and dresses. The key word of her fashion concept is: comprehensiveness. The styles are simple with a tendency towards a mild strictness, which emphasizes the feminine and sensual and gives focus to the sophisticated fabrics, the well thought through design and the perfect fit.