INDICUBE |
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With a clear direction towards the modern and innovative, Ruth Chao launched her career in the world of design at British Vogue and honed her skills at Lane Crawford and I.T Apparels - where she designed for multiple brands and institutions, from Maison Martin Margiela to Isbabel Marant, ACNE, Victoria Beckham, The Met Gala, and Stella McCartney - as well as working with the Oscar-nominated art director, William Chang Suk Ping. This exposure to different realms of design has inspired an all-rounded dimension to her work.
In 2014, Chao and her partner Antonia Li, co-founded INDICUBE, a dynamic creative agency based in Hong Kong. As the Creative Director, Chao leads the team to provide a range of other creative services, including brand identity, graphic design, website/app design and development. In the short 1.5 years since its founding, they have worked with over twenty clients spanning twelve industries in nine countries, including Este Lauder, Mr Porter, New World Development, Hong Kong Jockey Club, Cle De Peau, Hypebeast and more. Drawing from her psychology degree at the University of Bristol, Chao has a deep understanding of the consumer psyche and uses it to translate clients desires into successful visual communication. |
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* IDA 15 - GRAPHIC DESIGN - Bronze Winner - Collateral Material Category * IDA 16 - GRAPHIC DESIGN - Bronze Winner - Website Design Category |