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Hi. My name is Sid. I'm a designer accomplished in creating memorable brand & product experiences. I've lead designs on key product touch points, which include: mobile app design (iOS and android), product interface design, and website design. I am a versatile designer who cares about ensuring the brand's cohesive expression from the product design all the way to the marketing, communication, and packaging. My design aesthetic is big and bold because great brands don't shy away from having a point of view. I balance this with a pragmatic approach to product design, ensuring that the solutions I create are both desirable and highly usable.
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