MEM is a construction company in San Francisco. The founder realize that every project presents it's own unique design challanges and to that end our goal is to stay one step ahead of clients' project's progression. Changes occur for any number of reasons and MEM stand ready to problem solve by thinking outside the box. MEM seismic work is engineered to save lives in the event of an earthquake. Live clients' dreams, improve people's quality of live and home value with remodeling and landscape installations. Based on the concept and research for the market, I came up the key words of construction, solutions, Seismic and remodel with the client. After sketching for bunch of different ideas, we chose this one and improved the details by adjusting with golden ratio.