In 2015 TfL supported the Royal British Legion (RBL) with their annual fund-raising Poppy appeal. The theme was ‘Live On’ and focused on how service personnel live their lives after time in the Armed Forces. Inspired by this theme we designed a series of posters recognising our staff who served Queen and Country and now serve London in their daily duties. The enduring image for the campaign was the dramatic depiction of Poppies against a white backdrop. The Remembrance Poppy is a powerful emblem and has been in use since 1921 to commemorate service personnel who died in War. Working closely with RBL we developed a series of Poppy artworks which were applied to London buses and trains, the Poppy message was displayed on electronic signs at 2,500 bus stops and Poppy installations greeted visitors at key London stations. The campaign had a hugely positive impact on fundraising.