Betches is a lifestyle brand. Everything a “betch” associates with is trendy, every guy she interacts with wants to date her and every girl she meets is desperate to be her friend. She speaks her mind and commands a room just by being in it. She’s never waited on line at a club or bar in her life. A betch is often confused with a bitch but make no mistake, they’re different. They’re the girls born with the silver spoon in their mouths. But f@#% silver, they want gold. This LookBook was sent out (before the brand officially launched) to retail buyers to give them a feel for the Betches brand and to create desire for their new collection.