4 13 44

DesignerDAEKI and JUN Design Studio: Daeki Shim www.daandcompany.com
PrizeHonorable Mention
Project LinkView
Entry Description

The project titled '4, 13, and 44' for Typojanchi 2015: The 4th International Typography Biennale, held under the theme City & Typography. People say that boarding gates four, thirteen, and forty-four do not exist at Incheon International Airport, the busiest gateway to Seoul, which may seem like a rumor, but is true. That the airport authorities refrained from using these four numbers is related to taboos in the East and West. For East Asians, the pronunciation of number four is the same as the word for death, hence the obvious superstition. Similarly, people from the West see thirteen as an ominous number. Visually, nonexistent gates '4, 13, and 44' are shown with white lines representing the curves and lines in which the airplanes fly in. A taboo word-number '4, 13 and 44': Such a superstition applies to national infrastructure. Therefore, this work is a kind of laughing off, and sarcasm.

About Designer

Daeki Shim & Hyojun Shim are graphic designers and co-founders of DAEKI & JUN Design Studio in Seoul. Along with running their studio, they have been teaching at several universities in South Korea. They have won and selected about 80 international awards in design competitions, such as the Red Dot Award, Graphis Annual 2017, the Society of Typographic Arts 100 Competition and Tokyo TDC Awards, and their works have been exhibited, among others, at the Central House of Artists in Russia, Die Neue Sammlung in Germany, Cube Design Museum in the Netherlands and the Ginza Graphic Gallery in Japan.