Virgin Hotels Chicago

DesignerRockwell Group
PrizeHonorable Mention
Entry Description

As guests arrive in the reception area, they come across a grand staircase accentuated by a red carpet with splashes of carmine red circles that extends onto the lobby floor. A vintage cigar counter from the original building serves as the reception desk. At the elevators, commissioned video art is presented on a series of LED screens. The whimsical journey from the lobby to the guestrooms continues as guests ride the elevator, animated by a reflective ceiling and paneled boxes with mirrored inserts. The guestrooms consist of two principal areas, the Dressing Room and the Sleeping Lounge. To provide flexibility and privacy, these spaces can be separateDd by wooden sliding doors with metallic pulls. The luxurious Dressing Room is a cozy and welcoming space that integrates the functions of hallway, closet, and bathroom.