"How Do You Hug?" transforms expressions of love into real-world comfort for children in need. With each Hug- O-Meter milestone reached, GUND will donate 100 stuffed animals to charitable organizations. This social media-driven charity is the first part of a brand awareness series for GUND's new brand identity. GUND's new visual identity and branding strategy are also designed and developed by Cynda Media Lab.
Cynda Media Lab is an award-winning design studio specialized in branding, digital publishing, and social media engagement campaigns. We identify new methods and channels to serve and support companies and organizations while developing designs that are aesthetically beautiful, technologically feasible, and economically viable. We have the aspiration and ability to use cutting-edge technology to drive creativity, but our processes and goals are always human-centered.