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SHR Flex, Creature, LLC | International Design Awards Winners
SHR Flex, Creature, LLC | International Design Awards Winners
SHR Flex, Creature, LLC | International Design Awards Winners
SHR Flex, Creature, LLC | International Design Awards Winners
SHR Flex, Creature, LLC | International Design Awards Winners
SHR Flex, Creature, LLC | International Design Awards Winners
SHR Flex, Creature, LLC | International Design Awards Winners
SHR Flex, Creature, LLC | International Design Awards Winners
SHR Flex, Creature, LLC | International Design Awards Winners

SHR Flex

CompanyCreature, LLC
Lead DesignersMaureen Carroll
ClientCreature, LLC
Prize(s)Bronze in Outdoor And Exercise Equipment / Sports/Toys/Games
Project LinkView
Entry Description

“SHR Flex” is a Frontal Head Restraint (FHR) safety system for racecar drivers. Its
breakthrough dynamic design architecture provides racers uncompromised protection from
severe or fatal upper neck injuries in high-impact crashes and unprecedented comfort and
fit during normal driving.

Like established FHRs, the SHR Flex is worn around a racer’s neck, has a “collar” that
tethers to their helmet, and “legs” which interact with their seatbelt to anchor the
system. Risk of injury is reduced by managing head/helmet motions.

Typically, FHRs have bulky collars with tethering that limits a racer’s field of vision at
all times, are uncomfortably rigid, and installation needs cockpit adaptations.

The innovative, compact, SHR Flex design overcomes these limitations with a dynamic
articulated collar that only limits head/helmet motions when activated in a crash, and
unique flexible, cushioned, legs that conform to all body types without compromise and
obviate the need for additional, unwieldy, comfort padding.