Heartbeat Taipei

DesignerFa-Hsiang Hu
PrizeHonorable Mention
Entry Description

We believe that contemporary architecture is not just geometric structure, it should be organic. Therefore, in terms of visual design, we express the interesting discourse of “organic” and “geometric” by geometric patterns and graphics inspired by Chinese calligraphy, in order to expand consumer’s imagination to connect their daily life (mostly constructed by philosophy of geometry) to an organic lifestyle. We believe that, to disclose the secret of living a better life to consumers, we need to touch their heart by simple, direct communication and experience.

About Designer

Fa-Hsiang Hu is a designer, creative director and educator. He is an assistant professor of Department of visual and communication design at China University of Technology and also is an Executive Creative Director of hufax arts Co., Ltd. Director of Taiwan Graphic Design Association / Director of Taiwan Posters Design Association.

Awards and Prize

Hu's works has been recognized by the Taiwan Visual Design Award, and numerous awards from leading design organizations and publications worldwide, including D&AD Awards, London International Awards, Red Dot Communication Design Award, Communication Arts, Golden Pins Awards, Hong Kong Designers Association, IDA and Graphis,… etc. As well as his posters were won and selected into the international poster biennales in Warsaw, Bolivia, Macau,… etc.