Shy Poster

DesignerTrapped in Suburbia
PrizeHonorable Mention
Project LinkView
Entry Description

This poster gains personality by personifying shyness in an interactive installation. If the poster is left alone its colorful inner character is revealed. However, if someone interrupts this personal comfort zone the poster immediately retracts its doors hiding itself within the conformity of its background. Providing the new visitor is patient and tactful, the Shy Poster will become comfortable and slowly reveal its true personality. Yet, you must be careful… Any large movements are detected by motion sensors which trigger the doors to slam shut!

About Designer

We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design. Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.