Auto Play

Designer
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Entry Description

As part of Graphic Design Festival Breda 2015 we were invited to design a new interactive installation at the 3sec.gallery, a drive-by exhibition space situated along the entrance of a parking garage in Breda. In collaboration with Koen Herfst (drummer to Armin van Buuren amongst others), we created an experimental interplay between analogue and digital, picture and sound. Auto Play is a series of 25 sound posters that react to passing cars, cyclists and pedestrians.

About Designer

We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design. Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.