These are posters publicizing an exhibition and the design of an invitation for video project screening titled <0123456789cm: Measuring Tape>. It was a video work created through the participation of 200 people who we met on the street of London. It’s the video which recorded who pulled ‘Measuring tape’ longest before it is bent. In other words, it’s the work of videotaping the determined ranking from a first place to a two-hundredth place in video targeting 200 participants. We produced posters and invitations by making the most of the characteristic of this work. For this work, we used graphic with numbers and yellow color of the Measuring tape as a motive, and utilized the photos of those who directly participated in work. We expressed it to make it possible for bending of the measuring tape to be torn off using a diagonal line crossing the numbers in posters and invitations.
Daeki Shim & Hyojun Shim are graphic designers and co-founders of DAEKI & JUN Design Studio in Seoul. Along with running their studio, they have been teaching at several universities in South Korea. They have won and selected about 80 international awards in design competitions, such as the Red Dot Award, Graphis Annual 2017, the Society of Typographic Arts 100 Competition and Tokyo TDC Awards, and their works have been exhibited, among others, at the Central House of Artists in Russia, Die Neue Sammlung in Germany, Cube Design Museum in the Netherlands and the Ginza Graphic Gallery in Japan.