Where: Multilingual

DesignerDaeki Shim, Hyojun Shim
PrizeHonorable Mention
Project LinkView
Entry Description

This poster was designed for International Poster Invitation Exhibition, held under the theme “City.” There are many ways to analyze and define the space “City”. We wanted to talk about the Metropolitan City which consists of multilingual signs. The photograph in this poster was taken in 2015 when Daeki Shim had visited Hong Kong. This neon sign, which is consisted of English, Korean, Chinese, and Japanese shows what a Metropolitan City is like. The beautiful sign I had found coincidentally is probably for tourists. These multilingual signs can be easily found not only in Hong Kong, but also New York, London, Beijing, Tokyo, Seoul, or in another word, every-where. This “where” means “city”, and the commercial multilingual typography of the streets is a symbolic visual language that represents a part of the city’s sight. As as main typographies, we used a word “where” with four different languages which are English, Chinese, Japanese and Korean.

About Designer

Daeki Shim & Hyojun Shim are graphic designers and co-founders of DAEKI & JUN Design Studio in Seoul. Along with running their studio, they have been teaching at several universities in South Korea. They have won and selected about 80 international awards in design competitions, such as the Red Dot Award, Graphis Annual 2017, the Society of Typographic Arts 100 Competition and Tokyo TDC Awards, and their works have been exhibited, among others, at the Central House of Artists in Russia, Die Neue Sammlung in Germany, Cube Design Museum in the Netherlands and the Ginza Graphic Gallery in Japan.

Awards and Prize

2018 - Moscow Global Biennale of Graphic Design Golden Bee (Young Star of Graphic Design) 2018 - The Tokyo Type Directors Club (1 Selection) 2017 - The IDA International Design Awards (2 Bronze) 2017 - The IDA International Design Awards (1 Silver) 2017 - Red Dot Awards (1 Grand Prix) 2017 - Red Dot Awards (2 Winner) 2017 - STA 100 (1 Judge's Choice - Best 100) 2017 - Tokyo TDC (Two Selection) 2017 - Graphis Design Annual 2018 (1 Gold) 2017 - Graphis Design Annual 2018 (2 Silver) 2017 - Graphis Poster Annual 2018 (1 Gold) 2017 - Graphis Poster Annual 2018 (3 Silver) 2017 - Graphis Logo Design (1 Gold) 2017 - Graphis Logo Design (1 Silver) 2017 - The Tokyo Type Directors Club (1 Selection) 2016 - Korean Society of Typography (1 Grand Prix) 2016 - Good Design Award (4 Winner) 2016 - 46th Creativity International Awards (2 Gold) 2016 - 46th Creativity International Awards (2 Silver) 2016 - 46th Creativity International Awards (1 Bronze) 2016 - Moscow Global Biennale of Graphic Design Golden Bee (2 Selection) 2016 - 8th International Triennial of Stage Poster Sofia (1 Selection) 2016 - STA 100 (2 Selection - Best 100) 2016 - A’Design Awards (3 Bronze) 2016 - A’Design Awards (1 Winner) 2016 - Communication Arts (1 Winner) 2016 - Applied Arts Design Awards (1 Winner) 2016 - HOW International Design Awards (1 Winner) 2016 - HOW Promotion & Marketing Design Awards (1 Winner - Outstanding Achievements) 2016 - Graphis Poster Annual 2017 (2 Gold) 2016 - Graphis Poster Annual 2017 (2 Silver) 2016 - Graphis Design Annual 2017 (1 Platinum) 2016 - Graphis Design Annual 2017 (2 Gold) 2016 - Graphis Design Annual 2017 (2 Silver) 2015 - Korean Society of Typography (1 Grand Prix) etc.