Rebranding Blandy’s

CompanyOmdesign
ClientDiogo Gama
DesignerDiogo Gama Rocha
PrizeHonorable Mention
Project LinkView
Entry Description

Omdesign was responsible for restyling the identity and renewing whole Blandy’s range, world leader in the production of the more superior categories of Madeira wine, with a history of over two centuries. With the aim of reinforcing its positioning and the premium nature of the brand and its wines, the Portuguese advertising agency has designed a more up-to-date and differentiating identity, as well as premium packaging. This was inspired by the strong tradition of the company, which has been run by seven generations of the same family since 1811. Additional features include the family crest, which reinforces the date the company was set up, as well as the symbol of casks, a reference to the aging of Blandy’s wines in oak casks. This is an ancient technique still used today in the production of these unique nectars, which are known worldwide.

About Designer

Established in 1998, Omdesign is a Portuguese design and advertising agency that works on a daily basis for clients and partners that honour us with their patronage and loyalty. The strong relationships we have built over 20 years are result of the dedication and the unique way we embrace each project, always offering innovative and highly effective solutions. At Omdesign, we work with leading companies worldwide in different industries such as beverages, wines, food, FMCG, tourism, among others. The agency is recognised nationally and internationally for the excellence of its work.

Awards and Prize

More than 165 awards achieved in national and international design and packaging competitions, namely in IDA, Graphis, Pentawards, Red Dot, iF Design, among others.