Intersecting point between virtuality and actuality

DesignerDAEKI and JUN Design Studio: Daeki Shim, Hyojun Shim, Keith Wong www.daandcompany.com
PrizeHonorable Mention
Project LinkView
Entry Description

Medium: Special candy painting on the mirrors The first place to get the welcome message is the screen play. Travelers experience the travel through the SNS and all on-line then experience it again through real travel. This virtuality is both virtual and actual at the same time. That means, the travel happens in the intersecting point of virtuality and reality. Typography "V" and color gradation on the hotel mirror means the virtual experience through screen play, and the typography "A" means the real travelers and travel destination reflected on the mirror. Typography A and V’s visual cross is the experienced experience's intersecting point. If one sees this work online or on offline pages in the form of a book, one sees it as if one saw incomplete works. This work gets complete when one see oneself being reflected on the mirror and the spatial figure become one by directly looking into the actual mirror.

About Designer

Daeki Shim & Hyojun Shim are graphic designers and co-founders of DAEKI & JUN Design Studio in Seoul. Along with running their studio, they have been teaching at several universities in South Korea. They have won and selected about 80 international awards in design competitions, such as the Red Dot Award, Graphis Annual 2017, the Society of Typographic Arts 100 Competition and Tokyo TDC Awards, and their works have been exhibited, among others, at the Central House of Artists in Russia, Die Neue Sammlung in Germany, Cube Design Museum in the Netherlands and the Ginza Graphic Gallery in Japan.