Strength in Diversity - Annual Report 2014

CompanySiliconPlus Communications Pte Ltd
ClientChen Yang Lim
DesignerSa'at Bin Ismail
PrizeHonorable Mention
Entry Description

Expressions of diversity are central to the design of Ascendas Hospitality Trust’s annual report, reflecting the organisation’s development strategies and portfolio. Debossed patterns of symmetrically arranged flower petals are loosely tiled across the document’s cover, emboldened by a multicoloured metallic foil effect. Vibrant graphic elements give context to financial and operational summaries, while the brand’s signature colours dominate the design.

About Designer

Silicon+ ___________ A creative agency that builds brand differentiation through targeted business communications. Silicon+ is an independent creative consultancy run by the people who founded it in 1999. Operating from our office in Singapore, we are a mid-sized agency that continues to focus on growth. We remain true to our mission to tell compelling visual stories simply and authentically. We work with companies that appreciate an agency with experience and an indulgence in award-winning creatives. With over 16 years of experience, we offer multidisciplinary services and an inspiring team of communication professionals. Our experience extends across industries and mediums to address diverse communication needs. With an understanding that every consumer touch point is important to the overall brand experience, we deliver the best 360-degree approach to help you gain loyalty and strength in your market. Offer ____________ Branding | Strategy. Identity. Alignment. Engagement. Implementation. Print | Corporate Reporting. Literature. Books. Content. Communications Delivery. Digital | Strategy. Content. Experience Design. Technical Delivery. Customer Engagement | Campaigns. Advertising. Multimedia. Experiential | Strategy. Events. Environment Design. Moving Images