QDG Brand Identity

DesignerNuno Pereira
PrizeHonorable Mention
Entry Description

QDG is a cross governmental, stakeholder-led initiative formed to foster cooperation and champion the cause of digital government in Qatar that stimulate a digital transformation uniting government, business, citizens and residents. A transformation that smooths interactions, eliminates inefficiencies and improves the quality of life for all - it's a vision of a smarter Qatar where Government, business, citizens and residents interact seamlessly, transparently and efficiently through a range of high quality digital services. QDG brand identity is powerful and dynamic, evoking the digital culture and Qatar’s visionary Government - a link between the strength of communication and the different points that influence the audiences. The logotype has been carefully crafted to unite the arabic letter "qaf" (Q) and the latin "D" for digital in one single symbol, presented through the use of vibrant colours, shape and form, chosen for their strong combination - modern - classic - timeless.

About Designer

With over 20 years experience in launching multichannel brands across all sectors, I see myself as an image-maker, combining insight and creativity with an inherent understanding of the real world. I’m a creative, strategic Brand Designer experienced in Branding, Print, TV Branding and Editorial. I have been a graphic designer and creative for 20 years, working accross design, branding and communication. My experience was gained working in some of Portugal’s best studios and in the Middle East’s most important companies. Over time, I developed an in-depth understanding of branding, with a keen eye for consistency and detail in typography and visual language. My approach to design is always idea-driven and involves reducing a concept down to its essence. I am an adept of more than just aesthetically pleasing projects: Concept, Content, Design and Implementation are all crucial, whilst collaborating with a number of talented designers, photographers, illustrators, type developers, students, artworkers, printers or packaging specialists is equaly valuable. Working well under the constant pressure of project deadlines, I’m passionate for solving problems and participating in the creative conceptualization of new projects with proven communication and leadership skills. I’m also an obsessive professional, award-winning creative and a results oriented hands-on manager who believes strongly in raising the standards of visual communication and encouraging others to maintain those standards - a passionate leader with a proven track record for translating complex ideas into slick, successful brand concepts, managing and motivating interdisciplinary teams.