DesignerSun young Park
PrizeHonorable Mention
Project LinkView
Entry Description

It is a concept in which each package makes a mountain when the products are displayed, while it makes a big mountain in a wide variety of shapes when they are loaded for sale. Moreover, they can show various colors and looks of mountains by season. Their structural packaging provides users with fun of opening diagonally. The logo shows a baby sleeping comfortably in nature, the goal of this brand. These products are named ‘HUSHBEBE’. Problem Design a nature-like package to satisfy the target customer of the baby product market; the ‘Active Seniors’. Challenge Organic and eco-friendly baby products have become prevalent in Korean baby product market . Solution. I selected a design to allow senior citizens to feel the nature directly and be entertained by shopping in the nursery products section in markets.