“It took six years for the watch to evolve from concept to product. Along the way, there were many variants in the design, but when the theme for the 2016 collection was finalised in late 2014, the watch also found its final form. Here I tried to create a strong identity for the product by leaving the raster incomplete. The watch features Japanese quartz movement and is available in bronze, stainless steel and black plating. The Morocco leather strap comes in a range of colours”.
Alexander Lervik has been working as a product designer for 18 years. His work is characterised by innovation, humour, passion, unruliness and intensity. From his design studio in SÃ¶dermalm, Stockholm, Lervik collaborates with some of the foremost Swedish and international producers, including: Absolut Art, Aritco, Designhouse Stockholm, Johanson Design, Skandiform, Zero, Saas Instruments in Finland and Italyâ€™s Moroso. Lervikâ€™s design process generally stems from a strong conceptual idea: he saw the benefits of working conceptually right from the time of his graduation from Beckmans College of Design in 1998 and producing his final project. His 10 stools â€“ 10 decades exhibition enjoyed great success, with over one million visitors; praised, among other things, for its conceptual scope that made it easily accessible to the observer. A strong focus on the conceptual can also be seen in Lervikâ€™s exhibitionsFive playful chairs (Gallerie Pascale) and Enlightenment (RÃ¶hsska Museet). Alexander Lervikâ€™s vision is to create products that provide new experiences and impressions for the observer: â€œI love innovation! The Brighthandle door handle (2001) that communicates via coloured light is one example of Lervikâ€™s fascination with innovation. Another example is the Lucy folding table (2013). Light and, above all, LED lighting fascinate Lervik and he has his own special mission: Finding applications that have not previously been highlighted. â€œHe feels it is a major business advantage for himself and his clients that he can switch between artistic projects and more commercial assignments: â€œI am convinced that experimenting within the artistic field makes me a better designer of industrial products.In 2016 Alexander exhibits in the windows of NK, Scandinavias most well known department store. 12 new products including the new Tingest collection, a homelift and a new innovation for Absolut Art will be displayed in the windows.