Chicos Rebranding

DesignerEricka Garcia Valiente
PrizeHonorable Mention
Entry Description

Logo and corporate image design for “Chicos Marked for Life”, a family of renowned tattoo and piercings shops located all around Miami. The brand was highly suggested through word of mouth, however its corporate brand did not reflect their artistic splendor. Their brand identity also lacked consistency and uniformity throughout social media and websites, making it difficult for clients to identify them as one. The logo is an abstraction of the flow of the lines present in tattoos, a key element of design in body art. The design process involved the alteration of typefaces, brushstrokes and combination of curves. As a whole the logo is perceived as clean yet versatile enough to relate to “Chicos” clientele.