Who's afraid of colors? Joyful identity helps to endure difficult times. Well established locally, this veterinary clinic took the opportunity of moving to new premises to rebrand themselves and promote new services. Starting from scratch, we developed a completely new Visual Identity: from logo creation to the definition of all visual elements; collateral, signage system, uniform, wallglass panel graphic films as well as outdoor facade. The full VI was developed within 4 months and the entire project took 1.5 years to complete. The colorful, strong identity helps locals to identify the building and remember its location; for employees, the colourful, bright environment helps to release stress. Two months after the implementation of the new visual identity, business grew 25% higher than the previous year at the same period.