STUCK is a fun brand for toothpicks. The name and also the design of the packages are inspired from the ultimate insight : We use toothpicks to get rid of the food that's been stuck between our teeth. The logo is made from two teeth and a piece of lettuce between them. The reason I used lettuce is because it's a more common picture, people having a disgusting leftover of lettuce in their teeth. The design of the package represents the mouth and the teeth in a minimalistic and a little bit caricature way.