“HongKong Land 125th” – Anniversary Publication

CompanyC A Design
ClientRosanne Chan
DesignerRosanne Chan
PrizeHonorable Mention
Project LinkView
Entry Description

Founded in 1889, HongKong Land, is one of the oldest land developers. Design brief is challenging due to client’s explicit requirements – simplicity with dynamics, cultural and fascinating, warm and passionate! We were selected amongst the top few design firms. Chinese cultural elements are key visual elements on Chapter’s frontis page– a cultural interpretation. Chapters start with a scene featuring a moment of life which calls for memories - a passionate approach. Typography was kept to British style as a tribute to the British founder’s influence. Highlight is the book cover, a self narrative visual. Hong Kong, Pearl of the Orient is represented by the shell, with a classic old map featuring their properties at the heart of the city. This configuration is a passionate reminder of historic Hong Kong, looking back 125 years with Hongkong Land’s share of the Hong Kong story and contributions.