“HongKong Land 125th” – Anniversary Publication

Founded in 1889, HongKong Land, is one of the oldest land
developers.

Design brief is challenging due to client’s explicit
requirements – simplicity with dynamics, cultural and
fascinating, warm and passionate!

We were selected amongst the top few design firms.

Chinese cultural elements are key visual elements on
Chapter’s frontis page– a cultural interpretation.

Chapters start with a scene featuring a moment of life
which calls for memories - a passionate approach.

Typography was kept to British style as a tribute to the
British founder’s influence.

Highlight is the book cover, a self narrative visual. Hong
Kong, Pearl of the Orient is represented by the shell, with a
classic old map featuring their properties at the heart of the
city. This configuration is a passionate reminder of historic
Hong Kong, looking back 125 years with Hongkong Land’s
share of the Hong Kong story and contributions.