The continued absence of an Indian pavilion at the Venice Biennale since 1947 instigated emotions of loss, frustration and alienation in the Indian art community. These feelings gave rise to a platform for dialogue, the Missing Pavilion, an exhibition curated by the students of JNU. Lopez Design was commissioned to design the identity, posters, brochures and invites for this exhibition. The black and white commentary draws from the notion of absence, highlighting this gap through the visuals. The “I”, which is the very image of self and identity is left out, while the dot remains, mysteriously suggestive of a partial presence. Within the poster, wiping out of a large portion of the typographical landscape reflected the emotions arising from the absence of the country’s identity in the globalized world. The identity touched many hearts and gave birth to unanimous sentiments in many, much before they visited the exhibition.