As part of the 30th anniversary of Snoopy & Belle in Fashion, Peanuts reached out to fashion superstars to create all-new looks for Snoopy and his sister Belle. Designers celebrities of the fashion world, including Betsey Johnson, Calvin Klein, Chanel, Diane von Furstenberg, Donna Karan, and Hermés. Over 30 Dolls, featuring looks from top designers, were featured at a special New York City exhibit at the New Museum, and traveled throughout Europe during major Fashion Week events. Matt Murphy Design was enlisted to design all aspects of the exhibit, including program identity, designer outreach kits, custom-designed display fixtures, all visual communications, and merchandise. To date, the exhibit has collected over 250 million media impressions, with print coverage in WWD, Cosmopolitan, teen Vogue, Bazaar, InStyle, online coverage through Vogue.com, Entertainment Weekly, The Los Angeles Times, BlackBook, and Glamour.com, as well as international television and broadcast coverage.