TrueCar 2015 Annual Report

DesignerRoger Wong
PrizeHonorable Mention
Entry Description

The second half of 2015 was a transitional time for TrueCar. For our annual report loopback, we needed to be modest and actually look ahead. Additionally we started to evolve our branding. Therefore this annual report design used only 2 colors—our new lighter and brighter blue, and black—and was printed on uncoated stock. Our new design aesthetic is also heavily influenced by the International Typographic Style, so usage of large instances of Helvetica Neue and strict adherence to the grid is prominent in the annual report.