IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
Share on Social Media
TrueCar 2015 Annual Report,  | International Design Awards Winners
TrueCar 2015 Annual Report,  | International Design Awards Winners
TrueCar 2015 Annual Report,  | International Design Awards Winners
TrueCar 2015 Annual Report,  | International Design Awards Winners
TrueCar 2015 Annual Report,  | International Design Awards Winners
TrueCar 2015 Annual Report,  | International Design Awards Winners
TrueCar 2015 Annual Report,  | International Design Awards Winners
TrueCar 2015 Annual Report,  | International Design Awards Winners
TrueCar 2015 Annual Report,  | International Design Awards Winners

TrueCar 2015 Annual Report

Lead DesignersRoger Wong
Prize(s)Honorable Mention
Entry Description

The second half of 2015 was a transitional time for TrueCar. For our annual report loopback, we needed to be modest and actually look ahead. Additionally we started to evolve our branding. Therefore this annual report design used only 2 colors—our new lighter and brighter blue, and black—and was printed on uncoated stock. Our new design aesthetic is also heavily influenced by the International Typographic Style, so usage of large instances of Helvetica Neue and strict adherence to the grid is prominent in the annual report.