The fiftieth edition of iFly KLM Magazine was a perfect excuse to raise the bar, again. We believed an anniversary edition could serve as a wonderful present to our readers. The premise of iFly KLM Magazine has always been clear: in between flights we primarily provide our customers with reasons to travel. The inspiration we bring periodically balances sales-driven communications. One of the great challenges of every long-lasting format is the desire and ability to constantly improve the format. In order to keep our customers inspired and activated, we occasionally need to throw them off their feet. With new sections, formats, designs, interactions and stories. We wanted to create a harmonic experience without any distractions. Photography, copy, music, animations, design and all the extra features users could unlock, needed to work together flawlessly.