"Pet the fur" is an app/game about the exhilarating experience of petting fantastically furry quasi-mythological beings. Each fur has been carefully crafted to relay the rich personality of its owner, without showing any other part of the body. The furs themselves have distinct characteristics, like elasticity, length, thickness, silkiness, roughness, and so on... The visual direction of the interface has been chosen to be quite color neutral, with simple color emphasis only when needed. The idea is to let the furs be the central focus of the app, and the UI to accommodate for any visual style the furs might have, which explains the choice of mostly black and white UI.