uConnectHealth AR App

ClientThomas Thurner
DesignerMarkus Karlseder
PrizeHonorable Mention
Project LinkView
Entry Description

Sydney’s North Shore & Beaches Medicare Local is a service provider for local health professionals as well as the greater public community. uConnectHealth is their youth-focused education campaign aimed at children and young adults. As part of their yearly strategy, the uConnecthealth campaign engages the community with public activations to bring health awareness and varied levels of support to the youth community. The program needed a fresh and innovative way to draw crowds to their public activations, but also to entice the audience to engage with online resources such as their website and social media platforms which are being used as it’s major distribution of health messaging. 2/ Content of the campaign: