Nike Mobile Truck (Let The Run Tell You Why)

CompanyXEX / XCEED
ClientChris Cheung
DesignerJason Lam, Jeff Wong, Kwan Kai-yin, Lau Ho-chi, Alexander Wong, Jose Lai, Wong Luk-ho, Sisi Lung, Wong Yu-ching, Suet-yee Liu
Prize3rd Place in Multimedia / Interactive Media
Project LinkView
Entry Description

Nike Mobile Truck (Let The Run Tell You Why) is a mobile installation setup inside a 6m long truck that created an innovative running experience to the runners to behold their ambitions for the run. Stepping inside the truck was a truly immersive space created by infinity LED mirror system. Inside, the runner could choose different levels and difficulties on the interactive treadmill and began to run on the hyper- realistic running tracks which based on the marathon runways of Hong Kong. During the run, the 270 degrees generative visuals, the treadmill’s speed, the sound and the lighting were all controlled by programming at real time and that spatial effects maximized the futuristic running experience to the runner. On beyond, the runners can drop down their reason for the run and shared through social media platforms to keep on inspiring the next. This brought along with the message "Let The Run Tell You Why".

About Designer

XEX is an interdisciplinary creative studio based in Hong Kong, established in 2007 and focusing in brand imaging design with cross-media platform. XEX leads the visual communication from the elements of imagery and interactive design. In the past, XEX has won numerous award, including but not limited to Red Dot Design Award (Germany), A’ Design Award (Italy), Golden Pin Design Award (Taiwan) and HKDA Global Design Awards (Hong Kong). XEX means creation on non-existence.