Developed for the vegan culture event “Move It”, the poster set presents ultra-synthentic images: bird silhouettes printed in silkscreen, in which the only physiognomy traits — its eyes and mouth — are made from letters, printed in letterpress. Three letter 'O's, originally wooden letterpress clichés, here become the element that characterizes each species, leaving its original function through a quite unusual aesthetic, which, at the same time that it attracts also disturbs the viewer, enabling different reading possibilities.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com