& Dough

DesignerDoyle Collection co.ltd.
PrizeHonorable Mention
Entry Description

Café category is a highly competing business, thus uniqueness is one of the essential elements for franchise operation. So we carried out our original questionnaire survey to the customers, which was “how the customers would select their café stores”. By using the client’s know-how and skills based on their criteria, we sorted out the data into what the competing stores could do versus what we could differentiate from the competitors. We highlighted the strength that our client could provide and we reflected them into the designs.Taking advantage of our client’s strength, one of the first characteristic points of this café is the relation between the purchase counter and the kitchen. It is not only an open kitchen without partitions. By setting up a wall and balanced-sash-window, it enables to control the distance of customers and staff members according to cooking contents and the time of day.

About Designer

Aiji Inoue, after graduating from Meiji University, Department of Architecture in 2001, he worked as an interior architect for 11 years at a famous Japanese design studio. In 2011, he established "Doyle Collection co. ltd.", Tokyo based, and is the current CEO of this company. He has been creating numbers of highly evaluated projects. Special feature of his work is not a scene but sequence. In just a year, his career expanded from Japan to Asia and Europe. Aiji Inoue’s work is been widely praised for the method of utilizing unpredictable and unique material combinations.