Ryft Corporate Visual Identity

DesignerCreative Tonic Anthony Hurd, Designer April Dai, Designer Shelley Brand, Strategy
PrizeHonorable Mention
Entry Description

The Ryft brand and visual language is conceptual interpretation of how the company’s cutting-edge big data processing solutions allow businesses to harness actionable intelligence from complex data. In an industry defined by bright colors and slick iconography, the brand’s striking black and white photo-realistic style and bold tone reflect the innovation behind their technology and position the brand as the gateway to new levels of processing performance. The centerpiece of the RYFT brand, the horse image captures attention and creates a lasting impression in any medium.