Vietnam is in Southeast Asia, and stretches on a vertical axis from North to South. Thanks to its diversity in climate and soil, this land can enjoy the natural difference in cuisines from the 3 regions: North, Central and South. A key contributor to these distinctive and exciting culinary arts is chili sauce, a traditional condiment used in all meals from rice, noodles, to pho,... Hot Chili Sauce is a newly established brand for traditional Vietnamese chili sauce. The logo is striking with the shape of an "O" - the first letter in the word "OT" (Vietnamese for "chili pepper"), swirling colors and the shapes of chili and a drop of chili sauce. Combining different shades of red, the artist hopes to evoke the strong characteristics of chili sauce - spicy, hot, and stimulating to one's sense of taste.