We’ve created a Direct-Mailing for a municipal energy supplier. Our target: to convert canvass customers into paying customers. So we created a Direct-Mail with surprise effect. After opening the customers could pull out a card and see the difference compared to other energy supplier: You can expect more with us as your local, personal municipal energy supplier. With a response of more than 12 percent we’ve got a very strong feedback. We also create a higher pressure with parallel running billboards that shows our testimonials for the several citys.