Projection mapping as interactive experiences: We’re using a Beamer to explain a jacket from the latest collection of our customer at the ISPO 2014. The functions were projected directly onto the jacket - a real jacket in a virtual-real environment. We fix the Jacket with different techniques, re-create it in 3d and animated it. With a beamer we were able to animate a real jacket and create a customer's benefit - plainly and fully demonstrated. It‘s a new and special way to create attraction and get the customers to the stand. Even if you don't know the brand, you can't resist to take a look at it's features and learn more about the product. Besides including technical components (projector, computer, soundsystem) the heart of our system was a uniquely created app (iOS), that allowed a symbiotic and holistic demonstration between product/product-features and technology, providing the consumer with information in real-time.