Telenor Group’s annual Youth Summit brings 18-25 year old delegates from around the world to Oslo once a year. We were asked to refresh the Summit’s identity to reflect its growing visibility and help drive awareness in the countries from which delegates are nominated. Held in partnership with the Nobel Peace Prize foundation, the Forum aims to bring dynamic, socially engaged young people from many countries together to discuss initiatives they have launched at home. How digital and mobile technology can deliver or enhance these initiatives is a background theme of the discussions. Pajama refreshed the brand by elevating the name from ‘Telenor Youth Summit’ to ‘Telenor Youth Forum,’ which emphasises the sharing of knowledge, experiences and ideas. The bubbles in the new logo recall leaven or yeast, reflecting the energy and social productivity that young people contribute to their societies.
Pajama Ltd (www.pajamaconsulting.com) is a London UK based brand consultancy with an international client portfolio. Established for over a decade in Shoreditch and the City of London, Pajama was founded by Keshen Teo (Creative Director) and Paul Vinogradoff (Managing Director) to be a strong team of original talents in brand strategy, creation, refresh and communication. The company has worked in Japan, Russia, the US, Germany, Norway, Sweden, Switzerland and the UK. Other territories where we have consulted multi-national clients include India, Thailand, Myanmar and Malaysia. Strategic, creative and communications work has been commissioned by companies as diverse as GE, Wacom, E.ON, MTS (Russian multinational mobile operator), Telenor (Norwegian multinational operator) and NTT DATA UK. Recent developments include new work in the fields of Health and Beauty products and the branding and design of a new concept in Chinese casual dining for Londonâ€™s Soho.