The Hilhaven Lodge blended American whiskey was
brought to life with collaboration between Diageo,
Brett Ratner and forceMAJEURE. It is a spirit with a
unique story embodying Hollywood’s heyday, the
glamour of the silver screen, and the iconic characters
that reflect an era of fun and a sense of anything’s
possible.
Our challenge was to create a living representation of
this legendary piece of history by delivering a
connection to the past through a new bottle and label
that echoes with stories of The Lodge’s history.
The negative space that creates the H between the
labels is a reference to the famous photo booth where
guests recorded their visits. The H icon is prominent
not only on the bottle and in a metallic inlay in the
wooden stopper, but is also leveraged across the
branded materials that complement and complete the
brand experience.