The packaging for Settesoli Seligo, high end proposal from Sicily's largest wine-grower, successfully assesses the region's rich & vibrant heritage with a highly refined aesthetic fitting for the product. The brand's sun icon presents vivid brushstrokes and colours, which bring out Sicilia's joyful spirit which rises across the label, whilst at the same time, presented amidst a clean graphic outcome composed solely of black, white and sophisticated gold finishes — the product name which elegantly signs below the brand, the Sicilian map that reinforces its origins, and the horizontal band which highlights the Sun and shapes the label's unique diecut.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com