murray's bagel

Designerchien chun feng
Prize2nd Place in Other Graphic Designs / Other Graphic designs
Project LinkView
Entry Description

Murray's bagel is one of the most popular bagel shops in NYC. People can feel like home and get the energy when they bite the bagels in the early morning. The concept of branding is perfectly imperfect. At Murray's bagels, every imperfect thing composed to the perfect. Not all bagels are perfect, just like people in this society-- We are also perfectly imperfect. Murray's bagels use the concept of perfectly imperfect to encourage everyone in this busy city. You are imperfect, but perfect.