Difficult choices campaign

DesignerKeith Brock
PrizeHonorable Mention
Entry Description

DifficultChoices.org was designed to help teens and college-aged youth more aware of the choices they have should they unexpectedly find themselves on the road to parenthood. The campaign reaches out by relating to the fear one might experience when facing unplanned pregnancy. The design uses the simple, but powerful icon of a pregnancy test along with an SMS-style exclamation one might have after seeing a "positive".

About Designer

Hanon McKendry was founded on the principle that we can aspire to more than just making a living and winning awards — that it could, and should, aspire to make a difference through design, advertising, and branding.