Between 3D Identity

DesignerDAEKI and JUN Design Studio: Daeki Shim, Hyojun Shim www.daandcompany.com
Project LinkView
Entry Description

This is a 3D identity for a gallery named Between in London. We produced the alphabet B by getting a motive from Venn diagram of a plane shape, which expresses the meaning of the word Between. Also, we produced B 3-dimensionally through the 3D printer. These two 3D printed symbols are seen as the alphabet B of the same plane when they are seen at the front. However, its form changes according to the switch of an angle, and viewers can see the two 3D printed symbols were designed in an individually different structure. The fact that construction models are created with detail and provide different sensations from different angles made them a suitable media for expressing Between.

About Designer

Daeki Shim & Hyojun Shim are graphic designers and co-founders of DAEKI & JUN Design Studio in Seoul. Along with running their studio, they have been teaching at several universities in South Korea. They have won and selected about 80 international awards in design competitions, such as the Red Dot Award, Graphis Annual 2017, the Society of Typographic Arts 100 Competition and Tokyo TDC Awards, and their works have been exhibited, among others, at the Central House of Artists in Russia, Die Neue Sammlung in Germany, Cube Design Museum in the Netherlands and the Ginza Graphic Gallery in Japan.