Artwork for Brazilian samba band Casuarina's album called "7". The idea was to deconstruct any pre-conceived notion of the band’s music and break every expectation by: 1. Removing any written information from the cover 2. Breaking visual expectations by dividing basic shapes through the use of color, creating entirely new configurations from the most familiar forms. 3. Intentionally breaking the song’s titles incorrectly, playing with perceptions and creating new words that emotionally connect with the songs. 4. Creating seven independent cards instead of a booklet. 5. Hiding 7s everywhere. Every division of every artwork forms a 7.
I work as Creative Director, Art Director and Visual Designer for advertising, design and digital agencies. On the side, I focus on creative projects for the arts & culture industry. I love what I do. I love coming up with innovative ideas, creating visual identities, exploring looks & feels, and I love doing it by being hands-on or by directing a team of diversified talents. My focus on craft and passion for solving visual and conceptual problems naturally led every step of my career. From the very beginning working for award-winning creative shops in Rio to my freelance career in NYC.
HOW International Design Awards American Graphic Design Award Brazilian Graphic Design Biennial IDA Design Awards Shorty Awards Digiday Awards Ad Age The Webby Awards Dope Awards Design Licks Colunistas Brasil Award Colunistas Rio Award Best of Rio Festival Peixe Grande Award SOS Mata Atlântica by CCSP Colunistas New Generation