Recreating Brasil SummerFest’s visual language and web experience. I wanted to create a fun and stimulating identity to personify the festival’s amazing vibe, translating the indescribable energy that fuels Brazilian culture into powerful visuals. Its look and feel combines Brazil, New York, music and summer in an unexpected way. Brasil SummerFest’s color scheme avoids the widely known Brazilian colors that are expected in Brazilian-themed festivals. It uses the green, yellow and blue as a starting point, changing their original hues and expanding on them to create a sense of uniqueness. The color scheme, the photography treatment and the quirky graphic elements combined create an ownable look and feel that visually unifies the different artists into one single Brasil SummerFest style.
I work as Creative Director, Art Director and Visual Designer for advertising, design and digital agencies. On the side, I focus on creative projects for the arts & culture industry. I love what I do. I love coming up with innovative ideas, creating visual identities, exploring looks & feels, and I love doing it by being hands-on or by directing a team of diversified talents. My focus on craft and passion for solving visual and conceptual problems naturally led every step of my career. From the very beginning working for award-winning creative shops in Rio to my freelance career in NYC.
HOW International Design Awards American Graphic Design Award Brazilian Graphic Design Biennial IDA Design Awards Shorty Awards Digiday Awards Ad Age The Webby Awards Dope Awards Design Licks Colunistas Brasil Award Colunistas Rio Award Best of Rio Festival Peixe Grande Award SOS Mata Atlântica by CCSP Colunistas New Generation