ATU and Heinemann approached us to design an ‘Omani landscape inspired’ concept for the retail experience within the new Muscat airport’s Duty Free. With such a theme being so prevalent in the region, it was our challenge to ensure our approach was innovative and inspiring. The distinctive frankincense tree was a starting point for the core store concepts, where we referenced its unique bark and foliage to create an overall architectural language within the large volume of space. We studied the intricacies of the locally worn male headwear (Kummah) to develop Arabic patterns within the perforated ceilings and fixtures, enhancing the design with theatrical backlighting. Furthermore, the Omani rose inspired the frequent geometric shapes & elegant materials that feature throughout the design. Advanced technologies such as motion sensor responsive screens, holograms and computerized facial mapping systems were interjected to add an experiential element and balance the nature-inspired surroundings.
Brand Creative was established in 2011 by Carla Conte and Mohammed El Hijazi and has a core team of talented and knowledgeable artists with backgrounds in strategy, architecture, civil engineering, interior design, and graphic design. Brand Creative specialises in the retail, hospitality and entertainment sectors in the UAE, GCC and internationally, providing unique, creative solutions that optimise brand awareness and increase sales. Their impressive portfolio of clients includes, Al Mana Fashion Group, Lulu Group International, Sisters Beauty Lounge, Al Khayyat Investments and Landmark Group