Navdy - Augmented Driving Experience

ClientJesse Madsen
DesignerJesse Madsen, Patrick Mulcahy, Brandon Lynne, Devon Frohne, Abdullah Shakur, Ethan Newby
Prize2nd Place in Transportation / Vehicle accessories
Entry Description

Navdy is the first driving device that leverages AR technology to project smartphone and car information including maps, calls, texts, music, calendars, fuel levels, etc., directly in the driver’s line of sight, for a safer and better driving experience. Its small form factor has an advanced optical system that projects this information into the distance, as if it’s floating over the road, allowing driver’s to look forward while staying connected. Navdy’s display is clear in any light of day (40x brighter than an iPhone), even when driving into the sun. It’s controlled through simple hand gestures and a specially engineered steering wheel dial that was designed for ease-of-use to navigate the UI. Navdy was designed to fit seamlessly in the car you already own, and its IR reflective matte finish was engineered so Navdy can work in any extreme environment. Navdy fundamentally changes how drivers interact with useful information while driving.